CBD · North Shore · Ponsonby · Auckland
Custom software & business-aware websites for Auckland businesses.
Auckland is home to ~1.8 million people and roughly NZ$160B of regional GDP — the most diversified economy in New Zealand and its tech and fintech engine, with fintech revenue climbing from ~NZ$160M in 2013 to ~NZ$2.64B by 2023. Its lead sectors are professional, scientific and technical services, financial and insurance services, e-commerce, and tourism — yet the web market here is the most crowded in the country, dominated by marketing-first and template shops. Tally Digital builds the layer they can't: custom web apps, real API and system integrations, private Shopify apps, and shipped AI, hand-coded by one senior New Zealand engineer. If your Wix, Squarespace or off-the-shelf Shopify setup has hit the ceiling the moment real logic is needed — where your site, POS, inventory and Xero live in silos and staff re-key data by hand — that's exactly the software Auckland firms hire us to build.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Auckland.
SaaS, fintech & funded scale-ups
Auckland's tech engine runs through GridAKL and Wynyard Quarter, with Icehouse Ventures and Outset Ventures backing names like Tracksuit, Hnry, Sharesies, AskNicely, First AML and Centrapay — companies whose integrations, internal tools, dashboards and AI features template shops simply cannot serve.
Professional & financial services
The CBD and North Shore concentrate Auckland's largest high-value cluster: accounting, law, advisory and insurance practices, plus fractional-CFO outfits like Flow Partners. They need client portals, workflow automation, e-sign and Xero integrations, and AI-readiness — recurring engineering, not another template.
E-commerce & D2C brands
The Ponsonby and Grey Lynn D2C scene and wider Auckland retail live on Shopify but outgrow off-the-shelf apps fast. We build private Shopify apps and bespoke Cin7, Unleashed, MYOB and Xero syncs — the custom software layer generic store setups and marketing agencies can't reach.
Tourism, hospitality & events
As the arrival gateway for most international visitors, Auckland contributed ~NZ$6B in tourism GDP in 2024. Hauraki Gulf and Waiheke charter operators, boutique hotel groups and multi-venue hospitality outfits need commission-free direct-booking flows and PMS integrations, not OTA-heavy shared inboxes.
Trades, construction & home services
Across South and West Auckland, building, electrical, plumbing and landscaping firms remain poorly served digitally — often Facebook-page-only with no lead capture. We wire lead-gen sites into Tradify, NextMinute and simPRO job-management and Xero so nobody re-keys a quote twice.
Transport, logistics & wholesale
Auckland's transport, logistics and B2B wholesale operators run on data trapped between website, inventory (Cin7 or Unleashed) and Xero. We build the integrations and internal dashboards that unify those silos — real system engineering for firms that have outgrown spreadsheets and manual re-keying.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Systems that don't talk
Website, POS, booking engine, inventory (Cin7/Unleashed) and Xero live in silos, so your team re-keys the same data by hand. We build the API integrations that make them one connected system.
Off-the-shelf Shopify hitting a wall
Your D2C brand has outgrown a generic Shopify app that never quite fit, with no path to something bespoke. We build private, custom Shopify apps and the Cin7, Unleashed and Xero syncs behind them.
Bookings bleeding OTA commission
Tourism and hospitality operators still funnel enquiries through OTAs and shared inboxes. We build commission-free direct-booking flows and PMS integrations so more of each booking stays with you.
Repetitive work, zero automation
Professional-services firms sit on repetitive workflows with almost no automation or AI-readiness. We ship internal tools, client portals and practical AI that remove the manual steps eating your team's week.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing Auckland business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Auckland project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Auckland and wider Tāmaki Makaurau businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Auckland businesses — CBD, North Shore, Ponsonby and across the region — remotely and on-site as needed. Same process wherever you are: clear scope, direct communication with the engineer who writes the code, and software you fully own at the end.
- Can you build a custom or private Shopify app for an Auckland D2C brand?
- Yes. When an off-the-shelf Shopify app no longer fits, we build private apps tailored to your workflow, plus the Cin7, Unleashed, MYOB and Xero integrations behind them. You get bespoke software engineered for how your brand actually operates, not a generic store setup or theme tweak.
- Can you connect my Shopify store or website to Xero automatically?
- Yes — API and system integration is core to what we do. We wire websites, Shopify stores, POS, inventory tools like Cin7 and Unleashed, and Xero into one flow so orders, stock and invoices sync automatically. No more staff re-keying the same data across disconnected systems by hand.
- Are you a designer or a developer?
- A developer first. Plenty of Auckland agencies lead with design and templates; Tally leads with software — custom web apps, integrations, private Shopify apps and shipped AI, hand-coded by one senior engineer. The site looks sharp, but the value is the logic and engineering underneath that template shops can't build.
- How do you approach cost for a custom software project?
- Every project starts with a clear scope and a fixed price agreed before work begins — no open-ended hourly surprises. We define exactly what gets built, what it integrates with, and what you own, so an Auckland business knows the outcome and the number up front. You deal directly with the engineer throughout.
Tell me what your business has outgrown.
Tell us where the bottleneck is in your Auckland business — the systems that won't talk, the Shopify app that no longer fits, the workflow eating your week. You'll get a clear plan and a fixed price from the senior engineer who'll build it.