Dunedin · Otago Peninsula · Otago
Custom software & business-aware websites for Dunedin businesses.
Dunedin's economy runs on the University of Otago — around 4,000 staff and roughly 9% of the local workforce — with tourism, a genuine software cluster and the $2.1b New Dunedin Hospital reshaping the city into a health and life-sciences hub. But its web market is dominated by marketing-first and template shops selling brochure sites. Tally Digital builds the layer they can't: custom web apps, direct-booking systems that end the OTA commission drain, real API and system integrations, and shipped AI — hand-coded by one senior New Zealand engineer for the Otago firms that have outgrown Wix, WordPress and Rocketspark. Whether you're a peninsula wildlife operator ceding 25% to Viator, a clinic clustering around the new hospital precinct, or a SaaS scale-up in the Warehouse Precinct needing overflow engineering, you get infrastructure, not deliverables — clear scope and code you own.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Dunedin.
Tourism, wildlife & heritage attractions
Otago Peninsula's booking-dependent operators — Larnach Castle, the Royal Albatross Centre, Penguin Place, Monarch Wildlife Cruises and Dunedin Railways — lose 20-30% on every Viator or GetYourGuide sale. We build direct-booking, availability calendars, payments and multilingual SEO so you own the customer.
Health, life-sciences & private clinics
The $2.1b New Dunedin Hospital and Otago's research base — ADInstruments, university spinouts, allied-health and specialist practices clustering around the precinct — need patient portals, secure compliant forms, HL7/API integrations and AI intake tooling that generic template shops cannot engineer safely.
Software, SaaS & game studios
Dunedin's Warehouse Precinct cluster — PocketSmith, Education Perfect, Scott Technology, CODE and studios out of the Petridish ecosystem — periodically needs overflow senior engineering, internal tools, marketing-site rebuilds and API or AI feature work from someone who ships infrastructure, not fluff.
Food, beverage & craft exporters
Post-Cadbury, Dunedin leans into premium food and drink — Ocho craft chocolate, Emerson's Brewing, the 150-year Harraways mill and Otago wineries — that sell DTC and export. We build Shopify stores, subscriptions, wholesale portals and ERP/inventory integrations most producers lack entirely.
Brewery & attraction experiences
Ticketed experiences like the Speight's Brewery tour and Emerson's blend hospitality, retail and events, yet run disconnected tools. We wire timed-entry booking, EFTPOS and merchandise e-commerce into one system with the calendar, payment and email automation these venues need.
Property, trades & professional services
Otago's construction firms scaling on the hospital pipeline, plus local accounting, law and property-management practices, run dated sites with no online booking, quoting or CRM integration. We ship fast business-aware sites, Xero and job-management automation, and AI-readiness upsells.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Template sites that never move
Most Dunedin SMEs sit on dated WordPress, Wix or Rocketspark builds — slow, not mobile-first and rarely updated. We replace them with fast, business-aware sites you actually control, engineered rather than assembled from a theme.
Bookings bleeding to the OTAs
Peninsula tour and attraction operators lean on Viator, GetYourGuide and Bookeasy, ceding 20-30% commission and owning none of their customer data. We build direct-booking flows with availability, payments and calendar sync so the margin and the relationship stay yours.
Nothing talks to anything
Bookings, payments, Xero, CRM and email all run manually and disconnected, and food producers sit on basic stores with no subscription, wholesale portal or inventory integration. We wire the systems together so data flows without re-keying.
No AI, no secure clinic tooling
AI adoption is near zero — no intake or triage assistants, content or internal tooling — and health and allied clinics lack secure booking, patient portals and compliant forms. We ship pragmatic, data-safe AI and the compliant patient-facing software templates can't.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing Dunedin business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Dunedin project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Dunedin and wider Otago businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Dunedin and Otago businesses remotely and on-site as needed — from the Warehouse Precinct to the peninsula. Same process wherever you are: clear scope, direct communication with the engineer building it, and code you own outright.
- Can you build a direct-booking system so I stop paying Viator commission?
- Yes — this is core work for Otago tourism and attraction operators. I build custom direct-booking flows with real-time availability, calendar sync, secure payments and multilingual SEO, so international visitors book with you directly. You keep the 20-30% you'd lose to an OTA and own all your customer data.
- Can you integrate my website with Xero and the tools I already run?
- Yes. Real API and system integration is the core of what I do — connecting your site to Xero, booking platforms, CRM, inventory or ERP so bookings, invoices and customer data flow automatically instead of being re-keyed by hand. I build the connective layer template shops and marketing agencies simply don't.
- What's the difference between you and a Dunedin web-design agency?
- Most local shops are designers or marketers who assemble Webflow, WordPress or Rocketspark themes. I'm a senior engineer who writes custom software: web apps, integrations, booking systems and AI. If you need a brochure site, a template shop is fine. If you've outgrown one and need infrastructure, that's my work.
- How much does a custom website or app cost in Dunedin?
- It depends entirely on scope — a business-aware site is very different from a booking platform or a clinic patient portal. Rather than a template's flat rate, you get a fixed price against a clear plan once we've scoped the actual problem. No open-ended hourly billing, and no paying for features you don't need.
Tell me what your business has outgrown.
Tell me about the Dunedin or Otago bottleneck — the bookings leaking to Viator, the systems that don't talk, the clinic portal you need. Send it over and you'll get a clear plan and a fixed price, not a template pitch.