Napier · Hastings · Hawke's Bay
Custom software & business-aware websites for Hawke's Bay producers and wineries.
Hawke's Bay is a region of roughly 179,590 people whose real value sits not in tourism but in six export-facing growth industries — horticulture and winemaking, forestry and wood processing, farming and meat processing, food and beverage manufacturing, construction, and machinery manufacturing. It's NZ's #2 wine region and its dominant fruit bowl, run across the Napier-Hastings twin cities by capital-intensive growers, packers and estates. Yet the local web market is dominated by template shops and marketing-first agencies. Tally Digital builds the layer they can't: custom web apps, grower and packhouse dashboards, real API and system integrations, cellar-door e-commerce, and shipped AI — hand-coded by one senior New Zealand engineer for the Hawke's Bay firms that have outgrown a brochure site and need software they actually own.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Hawke's Bay.
Horticulture, apple export & agritech
The region's deepest-pocketed cluster — the likes of Mr Apple (Scales), T&G Global's automated Whakatū packhouse, Bostock New Zealand and Rockit Apple — runs on physical automation but often spreadsheets and disconnected SaaS behind it. Mid-size growers, packers and post-harvest firms need grower portals, traceability dashboards, logistics data and yield/quality AI.
Wineries & cellar doors
NZ's #2 wine region, home to premium estates like Mission Estate, Craggy Range, Trinity Hill on the Gimblett Gravels, Church Road and Te Mata Estate. These brands need cellar-door e-commerce, wine clubs, DTC-shipping logic and cellar-door booking — Shopify plus headless CMS builds they own, not template execution.
Food & beverage producers & artisan makers
'NZ Food & Wine Country' carries a dense cluster of branded producers — Arataki Honey, Silky Oak Chocolate Company, Zeelandt Brewery, Abbey cideries and local distilleries. Most sit on Wix or Squarespace and need proper owned commerce: subscription boxes, gift and hamper flows, and stock and Xero integration on real budgets.
Construction, trades & building services
Elevated post-Cyclone Gabrielle rebuild demand plus an established trade base — HB Construction, TW Group, Jay Jay Builders, Laser Plumbing & Electrical Napier — creates need for job and quoting portals wired to Tradify, NextMinute and Xero, not the brochure sites incumbents mostly ship.
Tourism, Art Deco & wine experiences
Napier holds the world's largest Art Deco concentration and drives wine and food tourism through the Art Deco Trust tours, Black Barn at Havelock North and Ahuriri venues. Activity operators and accommodation need direct-booking flows on Rezdy, Bookeo or SiteMinder that cut the 25–30% leaking to OTAs.
System integration & AI readiness
Across every Hawke's Bay sector the value sits in the plumbing nobody has built — website, booking, POS, inventory and Xero stranded in silos. Tally connects them, builds the custom internal tools and dashboards template shops can't, and gets producers AI-ready on their own data.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Wineries & producers on template stacks
Estates and food producers sit on dated Wix, Squarespace or old WordPress sites with weak cellar-door e-commerce, no wine-club, subscription or DTC-shipping logic, and no ownership of the stack they depend on to sell.
Growers running on spreadsheets
Packers and produce-export firms run heavy physical automation but back it with spreadsheets and disconnected SaaS — no grower portals, thin traceability and logistics dashboards, and untapped IoT and AI for yield, quality and harvest timing.
Systems that don't talk to each other
Website, booking, POS, inventory and Xero all live in silos. The value is in the integrations nobody has built — and template shops and marketing-first agencies aren't equipped to build the connective layer.
Bookings leaking to OTAs, trades on brochures
Tourism and accommodation operators leak 25–30% to OTAs for want of a converting direct-booking layer, while trades run brochure sites with no quoting or job portals wired to Tradify or NextMinute — plus weak local SEO and structured data.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing Hawke's Bay business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Hawke's Bay project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Napier, Hastings and wider Hawke's Bay businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Napier, Hastings and wider Hawke's Bay businesses remotely and on-site as needed. Same process wherever you are across the twin cities: clear scope, direct communication with the engineer who writes the code, and software you own outright.
- Can you build a grower portal or packhouse dashboard for a Hawke's Bay horticulture business?
- Yes — that's core work. I build custom grower portals, traceability and logistics dashboards, harvest and yield tooling, and the integrations that pull your packhouse, export documentation and disconnected SaaS into one system. Where it helps, I add AI for yield, quality and harvest-timing prediction on your own data.
- Can you set up cellar-door e-commerce, a wine club or subscriptions for a winery?
- Yes. I build cellar-door e-commerce, wine clubs, DTC-shipping logic and cellar-door booking, typically on Shopify with a headless CMS so your team owns and controls the whole stack — a premium branded experience template shops execute poorly, not a locked-in platform build.
- Will you connect my website to Xero, my booking engine or my POS?
- Yes — integrations are the differentiated work. I wire websites, booking systems, POS and inventory into Xero and each other so data flows automatically instead of being re-keyed. For trades that means quoting and job portals connected to Tradify or NextMinute; for producers, stock and order sync.
- What's the difference between a web developer and the web designers around Hawke's Bay?
- Most local shops are design-led or marketing-first and stop at a brochure site on a template platform. As a senior developer I build custom web apps, dashboards, real system integrations and shipped AI — the engineering-heavy work behind the design that a producer or exporter economy actually needs.
Tell me what your business has outgrown.
Tell me the bottleneck — the grower portal, the winery's cellar-door store, the integration nobody's built — and I'll send back a clear plan and a fixed price for your Napier, Hastings or wider Hawke's Bay business.