New Plymouth · Bell Block · Taranaki
Custom software & business-aware websites for New Plymouth businesses.
Taranaki earned roughly $3.6B in exports in 2024 and posts one of New Zealand's highest GDP-per-capita figures on a small population — a high wealth-density market led by engineering and energy services, dairy and agri-services, and Mount Taranaki tourism. Yet its web market is owned by design- and marketing-first shops. Tally Digital builds the layer they can't: custom web apps, real API and system integrations, and shipped AI, hand-coded by one senior New Zealand engineer. As legacy oil and gas shrinks and the region's deep engineering base retools toward renewables and advanced manufacturing, capital-rich firms are actively re-tooling their systems — and finding no local provider who talks software rather than a marketing retainer. That is precisely the gap we fill: quoting portals, Xero and inventory integrations, compliance dashboards and internal tools, owned by the Taranaki firms that have outgrown a brochure site.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run New Plymouth.
Engineering, energy services & advanced manufacturing
Taranaki's engineering cluster — Energyworks, Connett Engineering and Taranaki Engineering around the Bell Block / De Havilland Dr estate, plus EHL Group's wave-power R&D and Venture Taranaki's energy-transition members — needs job and quoting portals, ERP and Xero/inventory integrations, and asset and compliance dashboards no design shop can build.
Dairy, agri-services & agritech
Dairy now earns roughly three times oil and gas here, and the money sits in the servicing layer — the Farm Source / Fonterra supplier ecosystem, rural contractors and agri-supply merchants, and Figured/Xero-integrated farm-accounting advisors — who need booking and ordering portals and real glue between farm platforms, not another brochure site.
Tourism, tours & activity operators
Operators around Mount Taranaki and the coast — Taranaki Tiki Tours, Nau Mai New Plymouth Tours, Top Guides in Egmont National Park and Vertigo Surf — lose 20–30% to OTAs on disconnected tools. We wire direct-booking flows to Rezdy or Bookeo with real-time availability, converting enquiry into commission-free revenue.
Retail, e-commerce & craft producers
A growing city (up 15.7% since 2013) means Taranaki producers — food makers, gin and craft distillers, homeware brands — wanting real e-commerce rather than a Wix storefront. We build Shopify and headless commerce, custom Shopify apps and stock and fulfilment integrations that scale past off-the-shelf themes.
Hospitality & multi-site trades
New Plymouth CBD and Devon St venues, and builders and trades across the district, run website, POS, quoting and Xero as disconnected silos. We build lead-generation sites plus job and quoting portals wired to Tradify, NextMinute and Xero — automation and internal tooling the local shops can't supply.
AI readiness & internal tooling
AI readiness is essentially untouched locally. For engineering, agri-services and multi-site firms carrying data across spreadsheets and disconnected apps, we ship practical AI, custom internal tools and real API automation — clearing manual back-office work with software the client owns outright.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Disconnected systems, zero automation
Most Taranaki engineering, agri-services and multi-site trades run website, quoting, inventory, POS and Xero as separate silos with no automation and no internal tooling — because local providers are design- and marketing-first and physically can't build the integration layer.
Brochure sites that don't sell
Most SMBs sit on template WordPress or Wix/Squarespace brochure sites with no booking, weak or missing e-commerce, and no local structured data — presence without the software that actually books jobs, takes orders or captures leads.
OTA commission bleed
Tour and accommodation operators around Mount Taranaki and the coast haemorrhage 20–30% commission to OTAs because they have no direct-booking integration — incumbents sell them a website, not a booking system wired to real-time availability.
No one owns the software term
Locally the 'software developer' term is chased but not owned — even remote firms run New-Plymouth-targeted pages for it. Businesses that need custom apps and real integrations can't find an actual engineer, only design and marketing shops.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing New Plymouth business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every New Plymouth project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with New Plymouth and wider Taranaki businesses?
- Yes. Tally Digital is a New Zealand software studio and works with New Plymouth, Bell Block and wider Taranaki businesses remotely and on-site as needed — from Inglewood and Stratford through to the coast. Same process wherever you are: clear scope, direct communication with the engineer who writes the code, and software you own.
- Can you build a quoting or job-management portal for a Taranaki engineering firm?
- Yes — that's core work. For the engineering and energy-services firms around Bell Block, we build custom job and quoting portals, asset and compliance dashboards, and ERP, inventory and Xero integrations. Real internal tooling that ties your systems together, hand-coded and owned by you, not a locked marketing template.
- Can you integrate my website and tools with Xero?
- Yes. Xero integration is routine — we wire quoting, invoicing, inventory and job data between your site, POS and Xero so information flows once instead of being re-keyed. The same approach connects farm-accounting platforms like Figured, or trades tools such as Tradify and NextMinute, into one automated pipeline.
- What's the difference between a web designer and a web developer?
- A designer arranges a template and styles it; that's most of what Taranaki's local shops offer. A developer engineers the software underneath — custom web apps, API integrations, booking systems and internal tools. If your business has outgrown a brochure site and needs systems that actually talk to each other, you need the developer.
- How much does custom software or a website cost in Taranaki?
- It depends on scope, so every engagement starts by scoping the real problem — the bottleneck, the integrations, the data. You get a clear plan and a fixed price before any code is written, so there are no open-ended retainers or surprises. You own everything we build outright.
Tell me what your business has outgrown.
Tell us the bottleneck — the disconnected systems, the OTA commission, the manual re-keying — and we'll scope it for your New Plymouth or Taranaki business. You get a clear plan and a fixed price before any code is written.