Palmerston North · Feilding · Manawatū
Custom software & business-aware websites for Palmerston North businesses.
Palmerston North is New Zealand's agrifood-innovation epicentre — home to FoodHQ, AgResearch, Plant & Food Research, the Riddet Institute, Fonterra's R&D Centre and 3,100-plus scientists — and, via Te Utanganui, the only site where road, rail and air freight converge, backed by up to $22.4M of government funding. Agritech, logistics and research-heavy professional services lead here, and each runs siloed stacks — sensors, WMS, CRM and Xero that never talk. Tally Digital builds the layer template shops can't: custom web apps, IoT and data dashboards, real API and system integrations, and shipped AI, hand-coded by one senior New Zealand engineer for the Manawatū firms that have outgrown spreadsheets, plugins and a brochure site.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Palmerston North.
Agritech & agrifood R&D
Palmerston North's agrifood cluster — FoodHQ, AgResearch, Plant & Food Research, the Riddet Institute and Sprout Agritech's cohort — spawns spinouts (like farm-monitoring build Levno) that need IoT dashboards, data pipelines, farmer-facing apps and lab/sensor API integrations no template shop can build.
Distribution, logistics & freight
The Te Utanganui freight hub — 80-plus businesses where road, rail and air converge, with warehousing investment up 164.8% — needs custom operational software: WMS/TMS and EDI integrations, tracking, driver and customer portals and automation, not another brochure site.
Professional services, insurance & finance
Palmerston North punches above its weight here, anchored by FMG's head office and Property Brokers. Accounting, law, property and insurance firms around The Square and Broadway need client portals, quoting and workflow tools, CRM and Xero integrations, and AI-driven document automation.
Health, aged-care & community providers
With health and aged care named regional growth sectors, private clinics, allied-health practices, retirement operators and MidCentral health NGOs need booking and patient-flow tools, secure forms and integrations that modernise dated systems — the compliance-grade work template shops can't touch.
Retail, hospitality & visitor operators
Downtown Palmerston North and Broadway retailers, hospitality venues and Manawatū visitor-sector operators listed via CEDA mostly run dated template sites. Real Shopify commerce, booking integrations and inventory-to-Xero automation turn them into properly wired, owned online stores.
Education, defence & public-sector-adjacent
Massey University, UCOL and defence bases at Linton and Ohakea anchor a research-and-government economy where suppliers, associations and council-adjacent bodies need member portals, registration systems, internal tooling and accessible websites beyond what a marketing agency ships.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Systems that don't talk
Agritech, logistics and professional-services firms run siloed stacks — sensors, WMS, PMS, CRM and Xero — with no glue, so staff re-key data by hand. The value lives in the integration layer local marketing-first shops don't build.
Outgrown spreadsheets and plugins
Plenty of Manawatū operators have outgrown spreadsheets-and-WordPress-plugins but can't get the custom software built: template shops can't do it, and the genuine-dev firms can't take every job. That leaves a real underserved middle.
No AI-readiness
Despite an agrifood and research base primed for data and AI use-cases, there's a near-total absence of AI and automation offerings locally — no intake assistants, no clean structured data, no LLM-answerable pages, no automated workflows.
Thin local SEO and dated sites
Across retail, hospitality and professional services, sites are aged and non-converting, with thin structured data and weak Google Business presence — so businesses stay invisible in local search and to AI answer engines alike.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing Palmerston North business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Palmerston North project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Palmerston North and wider Manawatū businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Palmerston North, Feilding and wider Manawatū businesses remotely and on-site as needed. Same process wherever you are: clear scope, direct communication with the senior engineer who writes the code, and software you own outright at the end.
- Can you build custom software for an agritech or logistics operation?
- Yes — it's the core of what I do. For agritech that means IoT and monitoring dashboards, data pipelines, farmer-facing apps and lab or sensor API integrations. For freight and warehousing it means WMS/TMS and EDI integrations, tracking, and customer or driver portals — genuine custom web apps, not a template with plugins bolted on.
- Can you integrate my website with Xero, my CRM or other systems?
- Yes. Most of the value in Manawatū firms is in the integration layer nobody has built — connecting your website, booking or WMS, CRM and Xero so data flows automatically instead of being re-keyed. I build real, tested API integrations and automation between the systems you already run, so they finally work as one.
- Are you a web designer or a software developer?
- A software developer first. Web design agencies deliver brochure sites; I hand-code custom web apps, dashboards, portals, integrations and AI features — the software layer beneath a good-looking site. If your Palmerston North business has outgrown a template and needs real logic and data handling, that's the work I do.
- How much does a custom web app or website cost?
- It depends on scope — an integration project, a grower or logistics portal and a business-aware site are very different builds. Rather than a template price, I scope your actual problem, give you a clear plan and a fixed price up front, then build it. You deal directly with the engineer throughout and own all the code.
Tell me what your business has outgrown.
Tell me the bottleneck in your Palmerston North or Manawatū business — the integration nobody has built, the spreadsheet you've outgrown, the system that won't talk to Xero. I'll send back a clear plan and a fixed price.