Tauranga · Mount Maunganui · Bay of Plenty
Custom software & business-aware websites for the Bay of Plenty.
Tauranga is New Zealand’s fastest-growing, top-ranked economy — anchored by the Port of Tauranga (around 37% of national exports) and a kiwifruit region that grows most of the country’s crop. It’s full of exporters, builders and operators who’ve outgrown a template website and need real software. Tally Digital builds it — direct-booking flows, orchard and packhouse tools, and system integrations — hand-coded by one senior New Zealand engineer.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Tauranga.
Agritech & horticulture technology
The funded cluster around Newnham Park and PlantTech — Robotics Plus, Bluelab, Bovonic — needs orchard-management tools, robotics telemetry, traceability and dashboards, plus API integrations that template shops never touch.
Kiwifruit & post-harvest
Growers, packhouses and post-harvest operators (Seeka and the Zespri-adjacent supply chain): grower portals, traceability, and integrations into packhouse and Zespri systems.
Construction, trades & building products
The sub-region’s biggest GDP contributor — 1,700+ firms like Marra Construction, Letts and Trimax: lead-gen sites, project portals, quoting/estimating tools, and Xero / Fergus / Tradify integration.
Cruise, marine & tourism operators
Mount Maunganui takes ~161,000 cruise passengers a season. Operators like Kewpie Cruises, Bay Explorer and Skydive Tauranga lose margin to Bookme, Viator and GetYourGuide — direct booking with availability + payment integration keeps it.
Professional & trade-services scale-ups
Property, legal, health, accounting and multi-branch franchises in a booming city: bookings, client portals, and CRM / HubSpot / Xero automation — recurring work that suits a senior studio over one-off brochure jobs.
Producers & premium e-commerce
Health and food exporters (the Comvita tier) and specialty retailers: Shopify build and optimisation wired to stock, shipping and accounting so orders don’t get re-keyed by hand.
What we solve
The problems that cost you the most are the ones a template can’t reach.
Marketplaces skimming your margin
Tourism and experience operators lean on Bookme, Viator and GetYourGuide, which take a cut of every booking. A direct-booking layer wired to your availability and payments keeps more of it.
No back-office integration
Website, Xero, job-management (Tradify/Fergus) and packhouse/ERP systems don’t talk — so data gets re-keyed between them. The value is in connecting them.
A template that can’t do the work
An orchard dashboard, a grower portal, a quoting tool, a direct-booking engine — the thing your Bay of Plenty business needs next is exactly what a page-builder can’t reach.
AI-curious, but nothing shipped
The local agritech ecosystem is explicitly interested in AI, yet almost nobody has shipped applied AI (ops data tooling, quoting, triage). First movers pull ahead.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing Tauranga business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Tauranga project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Tauranga, Mount Maunganui and wider Bay of Plenty businesses?
- Yes. Tally Digital is a New Zealand software studio working with Tauranga and Bay of Plenty businesses remotely and on-site as needed. Same process wherever you are: clear scope, direct communication with the engineer, and code you own.
- Do you build direct booking systems for Bay of Plenty tourism and cruise operators?
- Yes. We build direct-booking flows with real-time availability and payment integration so you can take commission-free bookings instead of losing margin to Bookme, Viator or GetYourGuide — and keep them in sync with the systems you already run.
- Do you build agritech, orchard and packhouse software or integrations?
- Yes — orchard-management tools, traceability, telemetry and grower portals, plus integrations into packhouse, ERP and Zespri-adjacent systems. This is exactly the custom-software + integration + AI-readiness work the Bay’s hort sector needs.
- Are you a designer, a marketing agency, or a developer?
- A senior software engineer. Genuine custom software, applications and integrations — not templates or a marketing-first retainer. You talk to the person who architects and writes the code, every time.
- How much does a project cost?
- It depends on scope — a focused website is very different from a booking system or an integration project. Rather than quote blind, we scope your actual problem first and give you a fixed price before any work starts.
Tell me what your business has outgrown.
Tauranga, Mount Maunganui or anywhere across the Bay of Plenty — send the bottleneck (a booking flow, an orchard tool, an integration) and I’ll come back with a clear plan and a fixed price.