Wellington · Hutt Valley · Wellington Region
Custom software & business-aware websites for Wellington businesses.
Wellington is New Zealand's capital and third-largest city, a ~NZD $31.6b service economy built on central government, professional services and a genuine fintech hub — the Xero, Trade Me, Sharesies and Hnry heartland. Its top-tier dev SERP is owned by real engineering shops like Silverstripe, Catalyst IT and Springload, who write enterprise and government contracts. Tally Digital doesn't fight them — it wins the mid-market beneath the agencies: the accounting firms, law practices, funded startups and cellar doors that need genuine software but not an enterprise tender. We build the layer the template shops can't and the big agencies won't take on: custom web apps, real Xero and API integrations, client portals, onboarding automation and shipped AI, hand-coded by one senior New Zealand engineer for the Wellington firms that have outgrown a brochure site and want to deal directly with the person writing the code.
NZ-based · NZD · GST-registered · you own the code
Who it’s for
Built for the businesses that run Wellington.
Professional & financial services
Wellington's fee-earning firms — CBD law practices along Lambton Quay and Featherston St, advisory firms like Grant Thornton and Findex, and recruiters such as Beyond Recruitment — need client portals, Xero and practice-management integrations, and onboarding automation that template shops can't build.
Fintech & B2B SaaS
Wellington is NZ's fintech heart — the Xero, Sharesies, Hnry, PaySauce, Sharesight and CoGo alumni network, plus early teams out of the Creative HQ accelerator. Funded and bootstrapped founders need API integrations, decoupled marketing sites, internal dashboards and AI-readiness work.
Govtech-adjacent & membership bodies
The capital hosts hundreds of professional associations, industry bodies, NGOs and Crown-entity suppliers. Beneath the big open-source tenders that Catalyst IT and Silverstripe own, this long tail needs member and event portals, data tooling and accessible WCAG-grade websites.
Craft beer & hospitality
Wellington styles itself NZ's craft-beer capital — Garage Project, Fortune Favours and Parrotdog taprooms, plus CBD restaurant and cafe groups. These businesses need online ordering, reservations, Shopify commerce and booking integrations wired into payments and their back office.
Wairarapa & Martinborough wine
An hour from the CBD, the Martinborough and wider Wairarapa cellar doors and activity operators like Martinborough Wine Tours need cellar-door e-commerce, wine-club subscriptions on Shopify, and booking systems — the same commerce playbook, tuned for subscription and tasting-room sales.
Startup vendors & Trade Me ecosystem
Around Wellington's tech base sits a layer of vendors and Trade Me ecosystem suppliers running their marketing site bolted onto a product or a generic template. They need the integration, automation and AI-readiness layer — clean structured content and LLM-answerable pages — shipped fast.
What we solve
The problems that cost you the most are the ones a template can’t reach.
No Xero or practice-management integration
Wellington's professional-services SMEs run dated WordPress, Wix or Squarespace with no link to Xero or their practice-management system — onboarding and quoting done by email and spreadsheet. We wire the website, CRM, Xero and payments into one flow.
No client or member portal
Accounting firms, law practices and membership bodies have nowhere for clients or members to log in, upload documents, register for events or self-serve. We build secure client and member portals with the automation the manual process is missing.
Poor accessibility & no commerce
NGOs and associations sit on ageing CMSes with weak WCAG accessibility — a real requirement in the govt-adjacent world — while cellar doors and hospitality run no online ordering, booking or Shopify commerce, plus thin local SEO and no structured data.
No integration, automation or AI-readiness
Fintech and startup teams have a marketing site bolted onto the product with no integration or automation layer. Almost nothing is AI-ready: no structured content, no clean data, no LLM-answerable pages. We ship that layer fast.
The difference
You talk to the person who writes the code.
Most local options are marketing agencies that outsource the build, or template resellers who hand you a page and disappear after the invoice. Neither can build the software layer a growing Wellington business actually needs.
Tally Digital is a single senior engineer. Every project is hand-coded on a modern stack, every integration is real, and the code is yours to keep. No junior hand-off, no page-builder lock-in, no “who supports this now?”.
- Custom software, not templates
- Real API & booking integrations
- Modern stack — Next.js, Sanity, Supabase, Shopify
- You own the code and the accounts
What we build
Websites that do a job — plus the software behind them.
Proof
Real software, shipped for New Zealand businesses.
Inventory platforms, member portals and custom builds for NZ clients — the same senior engineering that goes into every Wellington project.
How it works
A clear path from brief to launch.
Brief
We map the real problem and how your systems work today — not just a page count.
Architect
A plan you can read: what gets built, which integrations, what you own at the end.
Build
Hand-coded on a modern stack (Next.js, Sanity, Supabase, Shopify) — no page-builder debt.
Launch & support
Shipped, documented and handed over. You talk to the person who wrote the code.
FAQ
Questions, answered.
- Do you work with Wellington and wider Wellington Region businesses?
- Yes. Tally Digital is a New Zealand software studio and works with Wellington, the Hutt Valley, Porirua and the wider Wellington Region remotely and on-site as needed. Same process wherever you are: clear scope, direct communication with the senior engineer who writes the code, and software you own outright.
- Can you build a client portal or Xero integration for a Wellington professional-services firm?
- That's core work. For Wellington's accounting, law and advisory firms we build secure client portals, Xero and practice-management integrations, document handling and onboarding automation — replacing the email-and-spreadsheet workflow. Everything is custom-coded around how your firm actually operates, not forced into a template plugin.
- How do you integrate a website with Xero and other systems?
- Through proper API integrations, not brittle plugins. We connect your site, CRM, Xero and payment provider so client onboarding, invoicing and data flow happen automatically. As a senior engineer working directly on your project, the integration is built and tested end to end — no agency handoff and no black box.
- Do I need a developer or a marketing agency?
- Different jobs. Marketing-first shops sell design, SEO and ads; when the real need is a portal, an integration or custom software, they subcontract or reach for a template. Tally is the engineering side — we build the working software layer beneath the site, and can slot in alongside whatever marketing help you already use.
- How much does custom software or a website cost in Wellington?
- It depends on scope, so every engagement starts with a fixed-price plan rather than a vague hourly estimate. You send the bottleneck — the portal, the integration, the automation — and get back a clear scope and a fixed price before any code is written, so there are no surprises and you know exactly what you're paying for.
Tell me what your business has outgrown.
Serving Wellington, the Hutt Valley and the wider Wellington Region. Send the bottleneck — the portal, the Xero integration, the automation — and get back a clear plan and a fixed price before any code is written.